How to hack the press
IntroductionI get asked a lot about the best way to get press, and so I thought I'd write this to help others. Press offers an important channel for distribution to an audience that might otherwise never notice your product.
Who to targetA lot of people try to spray a single cookie-cutter email to press and pray that someone picks up their story. Nobody likes being approached like this. The email feels exactly like what it is: impersonal spam. You’ll get ignored.